Course teached as: - MARKETING (PRINCIPI E STRUMENTI) 3-years First Cycle Degree (DM 270/04) in BUSINESS ADMINISTRATION
Teaching Language
Italian
Course Content
This unit of study aims to analyze the role of marketing for value creation and to examine the strategic marketing decisions (analysis of
customer’s needs, market quantification, competitive analysis, market
segmentation process, competitive positioning) and the marketing mix
dimensions (product, price, place, promotion).